Why? Follow up and reporting

Follow up and reporting

1.      Statistics, follow up and reports

Number of times read for each newsletter campaign or by subscriber.

Number of times opened for each newsletter campaign or by subscriber.

Number of clicks by link for each newsletter campaign or by subscriber.

Extensive statistics and reports are available within ProMailing about, e.g. the number of times a mailing was read or opened and the number of clicks for each link within the mail. This data is provided for each newsletter campaign or by subscriber. These results can also be exported to Excel, so that you can further manipulate the data.

 

 

2.      Demographic target groups

Possibility to collect up to 25 demographic subscriber characteristics.

Newsletters can be directed to target groups, based on demographic characteristics (e.g. based on sex).

Follow up newsletters can be sent to all subscribers who click on a certain link in the newsletter.

You can collect up to 25 optional demographic characteristics for your subscribers, which you can then use in the mails, or you can use the data to determine who will receive a certain mailing.  Follow up newsletters can be sent to all subscribers who click on a certain link in the newsletter.